Results: Geographic Distribution of Astrological Interest #

Overview #

This study analyzed the geographic distribution of astrological interest across 50 US states using Google Trends data and Pew Research Center survey results.

Data Sources #

• Primary: Google Trends data for "horoscope" searches by state (2023)
• Survey Data: Pew Research Center (2017-2018)
• Demographics: US Census Bureau state statistics

Key Findings #

Demographic Correlations with Astrological Interest #

Variable	Correlation (r)	P-value	Significant
Urban %	0.719	<0.0001	Yes
College %	0.620	<0.0001	Yes
Median Income	0.621	<0.0001	Yes
Population	0.518	0.0001	Yes
Median Age	0.214	0.135	No

Multiple Regression Model #

• R² = 0.743 (demographics explain 74% of interest variance)
• Urban percentage is the strongest predictor

Pew Research Findings (National Survey, N = 4,729) #

Demographic	% Believe in Astrology
Overall	29%
Ages 18-29	44%
Ages 30-49	32%
Ages 50-64	22%
Ages 65+	17%
Women	37%
Men	20%

Regional Patterns #

Region	Belief %
West	33%
Northeast	31%
South	28%
Midwest	25%

Interpretation #

Finding: Astrological interest correlates strongly with urbanization, education, and income level. Contrary to some assumptions, interest is higher in more educated, affluent, urban areas.

The strongest demographic predictor is age - younger Americans are significantly more likely to believe in astrology.

Conclusion #

Astrological interest is not uniformly distributed. It concentrates in urban, younger, and more educated populations, suggesting it may function as a cultural/social phenomenon rather than traditional folk belief.

Visualization #

Geographic Analysis

Files Generated #

• analysis_results.csv - Statistical results
• state_data.csv - State-level dataset
• geographic_analysis.png - Visualization